Information cleansing or scrubbing is important for?

Information cleansing, also known as data scrubbing, is a crucial process that focuses on enhancing the completeness and accuracy of data. This involves identifying and correcting errors or inconsistencies in the data set, which can arise from various sources, such as human error, system glitches, or data entry mistakes. By ensuring that data is both complete and accurate, organizations can improve decision-making processes, reporting, and overall data integrity.

Accurate and complete data is vital for effective business operations, as it impacts analytics, customer relationship management, and compliance with regulations. For instance, a company reliant on customer data needs to ensure that addresses, contact details, and purchase histories are correct to target marketing efforts effectively and maintain positive customer relationships.

While backing up data, reducing storage costs, and increasing retrieval speed are important aspects of data management, they do not directly relate to the process of cleansing or scrubbing data. Thus, enhancing the completeness and accuracy of data stands out as the primary function and importance of information cleansing.