Which of the following describes the primary value activities in a value chain?

Prepare for the WGU ITIM5530 C954 InfoTech Management Exam with focused study materials, including flashcards and multiple-choice questions. Each question offers hints and explanations to get you ready for success!

The primary value activities in a value chain are essential for adding value to a product or service, ultimately enabling a company to gain a competitive advantage. In this context, options related to marketing, sales, manufacturing, and delivery play crucial roles.

Activities associated with marketing and sales are fundamental as they help in creating awareness, attracting customers, and driving sales, which are vital for generating revenue. Manufacturing involves producing the product, while delivery ensures that the product reaches the customer efficiently. Both these processes are integral to the value chain as they directly contribute to the creation and distribution of the product.

Choosing an answer encompassing both marketing and sales along with manufacturing and delivery recognizes the comprehensive scope of primary value activities. These activities collectively represent the core operations that deliver value to customers and lead to profitability, making this the most accurate choice.

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